Marketing and Social Media Content
Have you ever noticed that where there is buzz there is also humor … or bees? Focusing on the humor part, we have helped many clients stand out from the crowd to get their marketing messages heard. From ideation to production, we make a great marketing partner (but a lousy beekeeper).
Seattle's Best Coffee
Setting the Stage: Following a complete rebranding campaign, Seattle’s Best Coffee was faced with the task of recruiting new customers while not losing existing ones. Armed with vibrant new packaging, Seattle’s Best was looking to take their new “Level System” to the public, and invite consumers to play along.
McDonalds
Setting the Stage: McDonald’s Canada wanted to create buzz about their enhanced coffee process and improved product. Having established traditional broadcast and print campaigns, McDonald’s Canada sought to break new ground and capture the attention of a younger, more web-savvy customer base.
The Economist
Setting the Stage: In a category that was seeing ad revenues and circulation fall, The Economist was the exception; they were growing rapidly. But so were expectations. How best to sustain that growth and justify their industry accolades? The Economist wanted to grow in a more meaningful way, adding value and depth by enriching the reader experience while also expanding its subscriber base. To increase its readership, the Economist needed to modify the image of the magazine, particularly to younger readers. Many people saw the brand as stodgy and requiring an exceptional reading level. The Economist partnered with The Second City, utilizing an integrative approach of live events and social media campaigns, to shift these perceptions. The Second City’s take on satire allowed us to mash up with the Economist, and its own brand of political humor, in a cool and meaningful way. Our work would be an integral ingredient of the Economist’s national market by market advertising and PR campaign to shift perceptions and grow its subscriber base.