For Life Sciences – Expands with New Content and Clients

RealBiz Shorts Meets Strong Demand for Innovative & Effective Content that Adds the Funny and Raises the Ratings for Existing Training Programs
Timely and Topical Content With Strong Messages – Watch for The Scary Sales Rep Coming This Halloween!

(CHICAGO October 20, 2011) — With ethics and compliance training for medical device and pharmaceutical professionals, can you make them laugh and make them think?

The answer is yes for the growing number of blue chip companies that are flocking to the inventive, funny, and high-octane video service, RealBiz Shorts for Life Sciences.

RealBiz Shorts for Life Sciences is the video library developed by Second City Communications, the corporate solutions division of the world’s premiere comedy theatre, The Second City, in a partnership with the governance, risk and compliance leader Corpedia.

Second City and Corpedia have announced a content expansion and a growing roster of companies subscribing to RealBiz Shorts for Life Sciences.

The list of blue-chip subscribing clients are from across the pharmaceutical and medical devices fields, including, Covidien, Johnson & Johnson, Medtronic, Cardinal Health, Otsuka, Takeda, Sunovion, Bristol-Meyers Squibb, UCB, Biomet, Allergan, Roche, and Watson.

In all, more than 100 organizations across business and government subscribe to one of the two RealBiz Shorts video libraries - the general ethics and compliance library (www.realbizshorts.com) or the Life Sciences library (www.realbizshorts.com/lifesciences).

"RealBiz Shorts for Life Sciences is designed to enliven existing ethics & compliance education and training programs for sales organizations in the pharmaceutical and medical devices industries," said Steve Johnston, President of Second City Communications.

"Clients embed RealBiz Shorts in their online sales newsletters, use them as ice breakers in live sales meetings and sales training, and use them to internally market online training and certification programs. Bottom line: RealBiz Shorts better engage sales people in ways that directly improve the ratings and corresponding effectiveness of existing training and education initiatives," added Johnston.

RealBiz Shorts for Life Sciences features topical and timely content that is relevant and targeted to specific issues confronting life sciences sales professionals. The content topics include: off-label promotions, sunshine laws, speaker arrangements, proper use of consultants, reps and MSL’s blurring their roles, donations, business meals & incentives, sales aides, adverse event reporting - among others.

"RealBiz Shorts are highly effective additions to ethics and compliance training because they use humor to draw people in and make strong points," said Tim Erblich, EVP of Corpedia. "Clients are always looking to constantly improve their training programs and to reach employees, stakeholders and suppliers in new ways. RealBiz Shorts meets that need," added Erblich.

An example of the timely and topical nature of RealBiz Shorts is the Halloween-themed video short titled Scary Sales Rep, which features a trick-or-treating sales rep calling on a customer’s home in costume to pitch a new product.

View the Halloween themed video on YouTube.

Learn more about RealBiz Shorts for Life Sciences at www.realbizshorts.com.

About Second City Communications
Second City Communications (SCC) is the corporate services division of the world-renowned improvisational theatre company, The Second City. Drawing on The Second City’s 50-year legacy of connecting with audiences through powerful, incisive content, SCC works with hundreds of Fortune 1000 clients each year in blended learning/training programs, internal communications initiatives, and brand marketing assignments. More information about SCC is available at: www.secondcitycommunications.com

About Corpedia
Corpedia offers a wide variety of innovative and user-friendly programs to help organizations effectively address legal compliance and ethics issues. Developed and implemented by a team of experts with years of experience and industry insight, our solutions familiarize employees with all facets of regulations affecting their company and offer the most measurable outcomes for their compliance and ethics initiatives. With over 700 customers in more than 150 countries, including Wal-Mart, Time Warner, OfficeMax, PepsiCo, and Dun & Bradstreet, Corpedia delivers the right compliance and ethics training to the right people at the right time—every time. More info is at www.corpedia.com.