Setting the Stage: When Motorola wanted to introduce the new KRZR phone, they needed an alternative strategy to reach a target market of young, techno-savvy consumers who would appreciate the KRZR'S cool design. Motorola also looked to explore viral video solutions to attract potential buyers with edgy, non-traditional advertising that isn't typically seen on television.

Playing our Part: Motorola turned to us to develop and shoot a hard-hitting, attention-grabbing and hilarious ad, highlighting the new phone's shiny exterior. The video was released on several popular internet video sites and networks - including the wildly popular You Tube. What's more, it received immediate positive responses from the thousands of people who viewed it and also introduced the new KRZR phone to the right target audience effectively and immediately.